Travel eSIM User Acquisition & Onboarding
Travel eSIM User Acquisition & Onboarding
A Case Study on Process Optimization
A Case Study on Process Optimization
WHAT IS GLOBAL YO?
That’s hella experience
Global Yo is a B2C mobile service that offers high-speed travel data roaming via eSIM technology, affordable calling options, AI-powered personalized travel guides, film access, and unlimited rewards and entertainment.
MY ROLE
Lead Product Designer
MY ROLE
Lead Product Designer
MY ROLE
Lead Product Designer
TEAM
1 PM, 1 Marketing Manager, Dev Team (iOS/Android/QA), 1 Graphic Designer
TEAM
1 PM, 1 Marketing Manager, Dev Team (iOS/Android/QA), 1 Graphic Designer
TEAM
1 PM
1 Marketing Manager
4 Devs
1 Graphic Designer
TOOLS
Figma, Figjam, Jira, Slack, Userbrain
TOOLS
Figma, Figjam, Jira, Slack, Userbrain
TOOLS
Figma, Figjam, Jira, Slack, Userbrain
TIMELINE
Sep 2023 - March 2024
TIMELINE
Sep 2023 - March 2024
TIMELINE
Sep 2023 - March 2024
WHY REDESIGN?
Boost Market Share
Target to grow market share from 2% to 3% over 2024 and 2025 by acquiring new customers and improving the conversion rate.
Business Impact
By collaborating across multiple teams, we gathered user feedback to guide our native app overhaul. After 12 weeks of development, the redesign was launched. The team tracked key metrics such as customer satisfaction, new user acquisition, and checkout conversion rate.
25%
New Customer Acquisition
20%
Check Out Completion
42%
eSIM Activation Success Rate
42%
eSIM Activation Success
WHAT FEATURES HAVE BEEN SHIPPED
1.
Guiding Users with Onboarding
Guiding Users with Onboarding
To address user confusion, I introduced clear, purpose-focused onboarding screens. The flow starts with a welcome screen that highlights the app's key features, followed by an interactive tour showcasing data plans, engagement features, purchasing, and redeeming discounts.
2.
Redesigned eSIM Shop
Redesigned eSIM Shop
Experience an enhanced eSIM Shop! Simplified search, categorized tabs (Local, Regional, Global), and animated popular travel options make finding your perfect plan effortless
Experience an enhanced eSIM Shop! Simplified search, categorized tabs (Local, Regional, Global), and animated popular travel options make finding your perfect plan effortless
Experience an enhanced eSIM Shop! Simplified search, categorized tabs (Local, Regional, Global), and animated popular travel options make finding your perfect plan effortless
3.
Introduced single sign-on (SSO)
Introduced single sign-on (SSO)
Iintegrating Single Sign-On (SSO) , users can securely log in using their existing credentials from trusted platforms, eliminating the need to create new accounts. This not only enhances security but also improves the user experience by reducing friction, making it easier for users to access the platform quickly and efficiently.
Iintegrating Single Sign-On (SSO) , users can securely log in using their existing credentials from trusted platforms, eliminating the need to create new accounts. This not only enhances security but also improves the user experience by reducing friction, making it easier for users to access the platform quickly and efficiently.
Iintegrating Single Sign-On (SSO) , users can securely log in using their existing credentials from trusted platforms, eliminating the need to create new accounts. This not only enhances security but also improves the user experience by reducing friction, making it easier for users to access the platform quickly and efficiently.
4.
One-Click Checkout
One-Click Checkout
Seamlessly toggle Apple Pay for iOS and Google Pay for Android, with device-sensitive design. Easily redeem incentive discounts and effortlessly recall your most-used credit card for a hassle-free experience
Seamlessly toggle Apple Pay for iOS and Google Pay for Android, with device-sensitive design. Easily redeem incentive discounts and effortlessly recall your most-used credit card for a hassle-free experience
Seamlessly toggle Apple Pay for iOS and Google Pay for Android, with device-sensitive design. Easily redeem incentive discounts and effortlessly recall your most-used credit card for a hassle-free experience
Explore Comprehensive Design Solutions
WHAT DESIGN SYSTEMS ARE UTILIZED?
Evolved UI Components
In UI design, maintaining consistency is crucial. I adhere to Google Material Design for the Android system and Apple Human Interface Design for iOS system design, ensuring a seamless user experience. Additionally, I have evolved UI components to further enhance consistency and user interaction across platforms.
Evolved UI Components
In UI design, maintaining consistency is crucial. I adhere to Google Material Design for the Android system and Apple Human Interface Design for iOS system design, ensuring a seamless user experience. Additionally, I have evolved UI components to further enhance consistency and user interaction across platforms.
WHAT DESIGN SYSTEMS ARE UTILIZED?
Redesigned eSIM Shop
Experience an enhanced eSIM Shop! Simplified search, categorized tabs (Local, Regional, Global), and animated popular travel options make finding your perfect plan effortless
One-Click Checkout
Seamlessly toggle Apple Pay for iOS and Google Pay for Android, with device-sensitive design. Easily redeem incentive discounts and effortlessly recall your most-used credit card for a hassle-free experience
Transparent Monitoring
Easily track your remaining data while traveling abroad and top up instantly if needed. Enjoy user-friendly data visualization and quick access to FAQ and Help Center info, ensuring seamless connectivity on the go
eSIM Organization
Customer feedback highlighted the cluttered UI design, bundling all purchased eSIMs, including expired plans. The new design features a clear differentiation between active and archived tabs, ensuring easy access to relevant plans
WANT TO LEARN MORE?
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