Verizon Home App

Transforming a Utility into a Platform: Designing Verizon’s Home Security Experience

Business Impact

30% ↑

User Engagement

25%↑

Plan Upgrades

18%↑

User Retention

This is the experience I helped shape—now seen by millions.

The Context

The Verizon Home App was initially built for broadband users—a simple utility app for setup, support, and account management. As smart home adoption surged, Verizon introduced Home Security… but only through a third-party companion app.

The Problem:
Home Security features were introduced, the experience became fragmented across three disconnected platforms:
1. A native app for discovery
2. A webview for plan upgrades
3. A third-party companion app (Alarm.com) for setup and daily use

This forced users to:
1. Download multiple apps
2. Switch between web and native
3. Navigate mismatched UIs and branding

The result?
1. Drop-offs during setup
2. Confusion and lack of control
3. Broken trust and no habit formation

This forced users to:
1. Download multiple apps
2. Switch between web and native
3. Navigate mismatched UIs and branding

The result?
1. Drop-offs during setup
2. Confusion and lack of control
3. Broken trust and no habit formation

This forced users to:
1. Download multiple apps
2. Switch between web and native
3. Navigate mismatched UIs and branding

The result?
1. Drop-offs during setup
2. Confusion and lack of control
3. Broken trust and no habit formation

This forced users to:
1. Download multiple apps
2. Switch between web and native
3. Navigate mismatched UIs and branding

The result?
1. Drop-offs during setup
2. Confusion and lack of control
3. Broken trust and no habit formation

As a designer, I saw this not just as a technical challenge— but a trust one.

My Role

I led the UX integration of Home Security into the Verizon Home App, designing key flows like Live Video, Saved Clips, and Upsell Moments. This redesign unified a fragmented experience, boosted engagement by 30%, increased plan upgrades by 25%, and became a central feature in Verizon’s smart home strategy—featured in a national campaign.

MY ROLE

Lead Product Designer

TEAM

1 PM, 1 Program Manager, 1 UXR, Dev Team

TOOLS

Figma, Figjam, Jira, Slack, Usertesting

TIMELINE

Nov 2024 - March 2025

MY ROLE

Lead Product Designer

MY ROLE

Lead Product Designer

TEAM

PM, UXR, Content Strategist, Dev Team, Accessibility Specialist

TEAM

1 PM

1 Marketing Manager

4 Devs

1 Graphic Designer

TOOLS

Figma, Figjam, Jira, Slack, Usertesting

TOOLS

Figma, Figjam, Jira, Slack, Usertesting

TIMELINE

Nov 2024 - March 2025

TIMELINE

Nov 2024 - March 2025

WHAT FEATURES HAVE BEEN SHIPPED

1.

Review Video Clips

Designed an intuitive timeline interface for users to browse, filter, and playback saved camera clips—turning raw footage into meaningful moments. Built for clarity, speed, and peace of mind.

2.

Manage Devices

Created a modular control panel for connected devices, enabling users to easily monitor, rename, and troubleshoot their home security hardware within a unified, native environment.

3.

Doorbell Camera – Live View & Two-Way Talk

Designed an in-app doorbell camera experience with live video, two-way talk, and camera switching. Users can speak to visitors, mute/unmute audio, and toggle between views—bringing real-time control and peace of mind to the palm of their hand.

4.

VHA Upsell Tile – Contextual & Intelligent Upgrade Prompts

Built intelligent upsell tiles that respond to a user’s current plan. If on Basic, they’re shown Home Security Plus; if unsubscribed, they’re prompted to explore Basic. Strategically placed after key actions to maximize conversions while keeping the experience seamless and user-first.

When users check their door camera, they’re not just looking for video—they’re seeking reassurance. That guided every pixel of our work.

Explore Comprehensive Design Solutions

Reflection

This project taught me that elegant design isn’t just about flow—it’s about trust, translation, and timing. Merging systems, teams, and expectations across platforms was a creative challenge I was excited to lead. And seeing the final product celebrated at scale? That was the cherry on top.

Reflection

Redesigned eSIM Shop

Experience an enhanced eSIM Shop! Simplified search, categorized tabs (Local, Regional, Global), and animated popular travel options make finding your perfect plan effortless

One-Click Checkout

Seamlessly toggle Apple Pay for iOS and Google Pay for Android, with device-sensitive design. Easily redeem incentive discounts and effortlessly recall your most-used credit card for a hassle-free experience

Transparent Monitoring

Easily track your remaining data while traveling abroad and top up instantly if needed. Enjoy user-friendly data visualization and quick access to FAQ and Help Center info, ensuring seamless connectivity on the go

eSIM Organization

Customer feedback highlighted the cluttered UI design, bundling all purchased eSIMs, including expired plans. The new design features a clear differentiation between active and archived tabs, ensuring easy access to relevant plans

WANT TO LEARN MORE?

Verizon Home App

Business Impact

Business Impact

Business Impact

30% ↑

25%↑

18%↑

This is the experience I helped shape—now seen by millions.

The Context

The Context

The Context

As a designer, I saw this not just as a technical challenge— but a trust one.

My Role

1.

Review Video Clips

Review Video Clips

2.

Manage Devices

Manage Devices

3.

Doorbell Camera – Live View & Two-Way Talk

Doorbell Camera – Live View & Two-Way Talk

4.

VHA Upsell Tile – Contextual & Intelligent Upgrade Prompts

VHA Upsell Tile – Contextual & Intelligent Upgrade Prompts

When users check their door camera, they’re not just looking for video—they’re seeking reassurance. That guided every pixel of our work.

Reflection

Redesigned eSIM Shop

One-Click Checkout

Transparent Monitoring

eSIM Organization

Get in Touch!