Did someone Say Design Systems?


Did someone Say Design Systems?




Elevating SVB User Engagement Through UX Audit and Design System Integration

WHAT IS IT ALL ABOUT?

Project Scope

The Sales Enablement team needed the new brand design guidelines that could be applied to all communication materials, such as internal websites, PowerPoint templates, and collateral. They also required an improved Market Insights Sales Kit (financial report) UX that was more visually appealing and digestible.

MY ROLE

UX Designer

MY ROLE

UX Designer

MY ROLE


Lead Product Designer

TEAM

1 PM, 1 Developer, 1 Data Analyst, 1 Design Lead, 1 Scrum Master, 1 Graphic Designer

TEAM


1 PM

1 Marketing Manager

4 Developers

1 Graphic Designer

TOOLS

Figma, Canva, Photoshop, LucidChart, PowerPoint, Sharepoint

TOOLS


Figma, Canva, Photoshop, LucidChart, PowerPoint, Sharepoint

TIMELINE

8 Weeks

TIMELINE

8 Weeks

TIMELINE


Sep 2023 - Feb 2024

PROBLEM DISCOVERY

Unveiling the Challenges.

Designing intuitive and digestible learning resources and financial reports interfaces in line with new brand guidelines, despite not having access to target users and facing inconsistencies in design tool usage, file naming, and documentation within the design team.

WHO AM I DESIGNING FOR?

Meet the Users

The primary goal of this website revamp was to helps SVB's sales people equipped with go-to-market knowledge

HOW TO ACHIEVE GOALS?

Design Process

01
Research & Analysis

I conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. Additionally, I studied competitor apps and industry trends to gather insights. This comprehensive approach allowed me to gather valuable data, informing our design decisions and ensuring that the final product met user expectations and industry standards.

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

I conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. Additionally, I studied competitor apps and industry trends to gather insights. This comprehensive approach allowed me to gather valuable data, informing our design decisions and ensuring that the final product met user expectations and industry standards.

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

23:23:49

©2023 Hellowendesign

23:23:49

©2023 Hellowendesign

WHAT HAPPENED AFTER REDESIGN?

Impact & Results

Attained Better Engagement

Increased Work Efficiency

Cohesive Brand Identity

WHAT DID I DO?

From brand guidelines to Reusable Components

From brand guidelines to Reusable Components

In UI design, maintaining consistency is crucial. I established Sales Enablement design systems adhering to SVB's brand guidelines, to enhance productivity, and maintain a cohesive brand identity.

HOW TO ACHIEVE GOALS?

Design Process

01
Research & Analysis

I conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. Additionally, I studied competitor apps and industry trends to gather insights. This comprehensive approach allowed me to gather valuable data, informing our design decisions and ensuring that the final product met user expectations and industry standards.

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

I conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. Additionally, I studied competitor apps and industry trends to gather insights. This comprehensive approach allowed me to gather valuable data, informing our design decisions and ensuring that the final product met user expectations and industry standards.

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

WANT TO LEARN MORE?

Get in Touch!

Every Second Counts

23:23:49

23:23:49

©2024 Hellowendesign

23:23:49

©2024 Hellowendesign